Canva acquired the Austrian startup behind remove.bg, Kaleido AI, in a deal facilitated by i5invest to integrate their background removal technology.
LinkedIn
RE
Remove.bg is an AI-powered tool that automatically removes backgrounds from images using sophisticated artificial intelligence technology.
Instant, high-quality background removal without manual selection or complex editing skills required
Creative Design
Content: Image
Pricing: Freemium
Security & Compliance
SOC 2 No evidence found
GDPR No evidence found
HIPAA No evidence found
No Training Commitment No evidence found
Traction Signals
LinkedIn Followers 685
Total Funding Unknown
Team Size ~12
Company Info
Target Audience
Photographers, marketers, e-commerce businesses, graphic designers, content creators
Headquarters Austria
Parent Company Canva
Use Cases
- • product photography
- • portrait editing
- • e-commerce visuals
- • marketing materials
- • social media content
Recent News
Classification Rationale
2 of 3 models classify as AI Native, with strong rationales that AI constitutes the core product - the entire service exists to perform AI-powered background removal. While Gemini Pro argues for AI Augmented High noting the task existed before AI, the tool would not exist without AI as its fundamental capability. Function resolved to Creative as the tool performs image editing/manipulation rather than generating new images from scratch. Data exposure set to Low as 2 of 3 models agree and image uploads for background removal present limited sensitive data risk. All models agree on Design vertical, Image content, and Freemium pricing.