AI Hiring Leaders in Consumer Discretionary

44 companies ranked • Avg score: 41.3 vs 42 overall

Rank	Company	Score	Tier	Top Function
4	Williams-Sonoma Inc.	55	Emerging	Product
5	Booking Holdings	54	Emerging	Customer Service
6	Tractor Supply	54	Emerging	HR
7	Chipotle Mexican Grill	53	Emerging	HR
8	Wynn Resorts	53	Emerging	Customer Service
9	Mohawk Industries	51	Emerging	Sales
10	Yum! Brands	47	Emerging	Customer Service
11	Aptiv	46	Emerging	Customer Service
12	MGM Resorts	46	Emerging	Product
13	Ford Motor Company	45	Emerging	Engineering/Tech
14	Airbnb	44	Emerging	Customer Service
15	Dominos	44	Emerging	Product
16	General Motors	44	Emerging	Customer Service
17	Hasbro	44	Emerging	Engineering/Tech
18	AutoZone	42	Emerging	Legal
19	Expedia Group	42	Emerging	HR
20	Marriott International	42	Emerging	Legal
21	Caesars Entertainment	41	Emerging	Product
22	Garmin	41	Emerging	HR
23	Las Vegas Sands	41	Emerging	Finance
24	Norwegian Cruise Line Holdings	41	Emerging	Product
25	Royal Caribbean Group	41	Emerging	Product
26	eBay Inc.	40	Emerging	Data/Analytics
27	Tapestry Inc.	40	Emerging	Operations
28	Genuine Parts Company	38	Nascent	Operations
29	Hilton Worldwide	38	Nascent	Legal
30	OReilly Automotive	38	Nascent	HR
31	Pool Corporation	38	Nascent	HR
32	CarMax	36	Nascent	Data/Analytics
33	NVR Inc.	36	Nascent	Product
34	Deckers Brands	35	Nascent	HR
35	Ross Stores	35	Nascent	Data/Analytics
36	LKQ Corporation	34	Nascent	Sales
37	Ulta Beauty	34	Nascent	HR
38	D.R. Horton	29	Nascent	Finance
39	PulteGroup	29	Nascent	HR
40	Lululemon Athletica	27	Nascent	Data/Analytics
41	Carnival	26	Nascent	Product
42	Lennar	26	Nascent	Sales
43	Darden Restaurants	20	Nascent	Engineering/Tech
44	Ralph Lauren Corporation	10	Nascent	Engineering/Tech

Other Industries

technology 55.9 communication-services 45.8 financials 43.9 healthcare 43.4 consumer-staples 39.9 energy 38.1 industrials 37.2 real-estate 36.6 materials 36.1 utilities 35.4

About AI Tracker

AI Tracker is a research project by Larridin, the AI execution intelligence platform.

Methodology: We analyze earnings calls, press releases, partnership announcements, and product documentation. All assessments are based solely on publicly available information—no private customer data is used.

Maturity Scoring: Each dimension is rated on a 4-tier scale (Nascent → Emerging → Scaling → Leading) based on evidence from public sources. Industry averages are computed as the median across all tracked companies in the sector.

Update cadence: Every 2-3 weeks

Last updated: January 30, 2026

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